Writing Samples
Providing Keeks Designer Handbags with strategic organic content posted weekly keeps their name at the top of the search results.
Excerpt from scenes written for a Theater Delta workshop at the Kenan Flagler Business School to help participants strategize about recovering from miscommunications in the global workplace.
Arts North Carolina wanted a special summer fundraising effort centered on the state's arts license plate. Working with a graphic designer to make the most of images they already had and images that would appeal to their statewide base inspired the concept for this successful campaign.
Blog post written for the UNC Chapel Hill Student Wellness Department "Healthy Heels" blog. Informal, yet informative tone intended for college audience.
The entrepreneurs behind Keeks Designer Handbags wanted to boost their buying options. Some simplified web copy helped the process seem as easy as it is.
Example of a media release for an annual conference event.
Sample of the first installment of an email development campaign. This non-profit organization has goals of raising awareness about its work amongst arts supporters and developing new donor relationships.
What's an interactive theatre program, and what's it doing in a campus health building? This two-page fact sheet served as quick program justification for an unfamiliar format.
Teaching artist Sandra Nydegger wanted students in her photography workshop to consider the complex topic of culture through a medium that would be new to them. An accessible background of the assignment concept and some open questions got them on the right track.
Example of work published in Scalawag Magazine.
Podcast of a story written and told for La Chispa Storytelling in Madrid.
What I write (wrote) when left to my own devices--ye olde blog.